Digital marketing closely resembles conventional marketing in many ways, but it takes place online and has largely replaced traditional marketing efforts. It has become the fastest way for most businesses to reach their target audience today. With more people spending time on their phones and online, establishing an online presence for your business is crucial.
Digital marketing employs various strategies to achieve your primary business goals, often taking different routes to reach those objectives. Ultimately, these strategies work together to create awareness, generate traffic, and convert leads into paying customers.